You've heard of attraction marketing right? You've probably heard of it everywhere. Attraction marketing this, attraction marketing that… But do you know how to do attraction marketing?
First I want to make sure you understand exactly what attraction marketing means, before we move onto how to do attraction marketing in your business.
Attraction Marketing Definition
Here's a definition of attraction marketing. I'll give you a more simplified definition of attraction marketing for how we'll use it in our businesses.
Attraction Marketing: Attract prospects and customers to you by adding value, providing solutions, serving your target market, and creating content that addresses your target market's biggest challenges.
This content can be in the form of blog posts, videos, articles, Facebook Live streams, Periscope broadcasts, images… You name it, you can use it to deliver content. All successful business owners embrace attraction marketing principles.
If you want to learn how to apply these concepts right away, you can do so here.
Now that you know what attraction marketing is, let's move onto how you can use attraction marketing to get prospects to join your business.
Why Use Attraction Marketing Strategies
When you create content that addresses your target market's biggest challenges…
- You build relationships
- You create raging fans
- You gain trust
Gain trust with your prospect = They BUY your stuff
It also positions you as a real business owner. Too many network marketers chase people, beg them to look at their company and plead with them to sign up. This makes you like desperate and like an amateur. No one wants to join a desperate amateur. When you apply attraction marketing, you position yourself as the authority, and people will ask to join you.
Attraction Marketing Strategies
Some attraction marketing strategies that I love are creating blog posts, and doing videos. Videos can be used on social media sites, and they can also be hosted externally, and put on your blog which is very powerful.
What should your blog posts and videos be about? Anything that provides value to your target market. In our example of network marketing, it could be about how to get more leads and make more money without chasing your friends and family.
How to Do Attraction Marketing on Social Media
Attraction marketing strategies can be used on any social network, Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn etc, and more. The general attraction marketing formula remains the same, you provide solutions to your target market in the areas they are struggling in.
They would just be tailored to the social network. eg. Facebook you could type a post giving value. Instagram, write that value in a picture, description or a 15 second video. Twitter, create a short tweet with the jist of it then a link.
If you want to see how I use attraction marketing on social media, feel free to add me on Facebook, that's where I'm most active.
LEAD WITH VALUE, give THEM what THEY want! (and you will profit)!
People don't like to be sold, but they love to buy… so Stop Pitching and Start Serving
The benefit of attraction marketing that I've seen in my business is that I attract customers to me, I no longer have to pitch, chase and cold call people.
I use a system to help me with attraction marketing online, to teach me the skill sets, and the latest up to date ways to attract people to me. Here's why I highly recommend using a system.
Did you get value from this post on How to Do Attraction Marketing Properly? If so, please leave a positive comment and share it on Facebook (it's smart attraction marketing).
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