But do you know the difference between using Facebook videos and YouTube videos for building your business?
I'm gonna explain that in that blog post right here and I'll explain how to use each type to maximise your results.
Network Marketing Videos: Facebook vs. Youtube
That's a great question, before I get onto that, I'll explain why network marketing videos are so powerful. Video has been, by far, the best marketing strategy I've used. They've led to me getting tonnes of leads, building my brand, getting my name out there and more exposure, and lots of signups … so you absolutely need to be doing them.
… And these have all been from people who have searched me out.
Now here's the difference between the two, and I'll be honest, I used to use them in the same way. I used to take my Facebook videos and post them to my YouTube, and I used to take Youtube videos and share them to my Facebook. That's a great start, but now I've learned that there's actually a different way to use each of them.
I'm gonna talk about Facebook videos first…
You know what I really love about Facebook videos? ❤️
Facebook gives you so much exposure right away,
eg. If you have 1,000 friends on Facebook, you're gonna get about 100 views almost automatically. This is because Facebook does a great job of pushing this into your friends' newsfeeds, and as they get curious and watch it, and some people comment on it, it's gonna get bumped up other peoples' newsfeeds, and they're gonna do the same.
I've even had Facebook videos where I've gotten 1,000 views in a day, and I don't even have the biggest friends list! That's powerful.
Here's an example from one I just found that almost cracked a thousand, while I was on holiday and couldn't really engage with it much…
Marketing Videos on YouTube
One of the downsides to Facebook network marketing videos is that they're only really visible for a finite time. Sure they stay on your page, but after a few days they're gonna disappear from the newsfeed, except if they go viral, which only cat videos tend to do.
YouTube videos on the other hand are great for this because people can search in Google or YouTube for exactly what your video is about. There's no better type of lead than someone who has directly searched you out and come across you.
Imagine, people are searching exactly for what you're doing a video on, and then they come across you… Can you see how juicy that is?
Here's a training from a friend of mine (and multiple 6 figure earner) who has grown his business almost all through video. He's a master at it and will give you some great Youtube marketing tips.
Grab the free training here.
I'm gonna recap the pros and cons…
- Immediate exposure as live streaming is gaining traction on social media
- Easily shareable
- Your friends will want to watch and engage because they know you
- Facebook Live notifies your friends when you are on and allows them to subscribe
- Facebook favours videos in the newsfeed, especially live videos.
- Only stay in the feed for a few days
- There have been some technical glitches as the software is new
- YouTube is the world's second largest search engine so people can find your content when they search for it.
- Position you as an authority – not everyone makes YouTube videos …
- They stay out on the web working for you 24/7, allowing you to leverage. I have network marketing videos over a year old that still get me leads and sales – I call them my army of minions.
- Views act as good social proof.
- As people view and engage, your videos will start to rank higher, which in turn will get more views and engagement
- Can annotate and leave links to direct people where you want them to go.
- Your subscribers get notified, your YouTube channel is like your own little tribe.
- Takes a while to get initial exposure
- Will take a few months of consistent effort to get videos consistently ranking.
- Competition is a bit more fierce on YouTube
So as you can see, both Facebook and YouTube are great platforms for publishing network marketing videos, and they both have their pros and cons. I say, why choose? I use both and I suggest you do as well.
However, if you haven't done videos before, start with one platform. Being honest, Facebook is where you'll see the most immediate results because of the preference Facebook is putting on videos resulting in a larger reach.
It really depends where you want to focus, immediate reach, exposure and engagement, or more long term leverage.
Did you get value from this post on Network Marketing Videos: Facebook vs. YouTube? If so, I'd really appreciate it if you could drop a comment below, and feel free to share this with your teams.
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